The Education of a Design Writer by Steven Heller, Molly Heintz

From prolific design writers and educators at the SVA/NYC, Steven Heller and Molly Heintz, a compelling collection of essays and interviews for anyone interested in critiquing, explaining, or interpreting design Writing is designing, and writers are designers. Mastering the elements of different writing styles is as important in describing a designed work as an understanding of color, texture, and material form. The design writer must make the prose as necessary and exciting to read as a designed object––from the simplest business card or product packaging to the grandest monument––must be to see and to use. This book is for the student or the expert, the novice or the professional, who seeks to communicate. With real-world examples of how and what to write when critiquing, explaining, discovering, introducing, and interpreting a piece of design, it presents a tantalizing world of possibilities for any design writer. The collected essays include a range of styles and disciplines, from journalism, scholarship, criticism, and business. Contributors include: Sarah Boxer Akiko Busch Liz Danzico Jarrett Fuller Colette Gaiter Karrie Jacobs Mark Kingsley Julie Lasky Warren Lehrer Rob Walker Michele Y. Washington and many more! Explaining design means writing intelligibly and creatively. This book covers it all, for and through those who practice, chronicle, critique, and observe graphic, product, industrial, and architectural design.

Steven Heller wears many hats (in addition to the New York Yankees): For 33 years he was an art director at the New York Times, originally on the OpEd Page and for almost 30 of those years with the New York Times Book Review. Currently, he is co-chair of the MFA Designer as Author Department, Special Consultant to the President of SVA for New Programs, and writes the Visuals column for the New York Times Book Review. - [*hellerbooks.com*][1] [1]: http://www.hellerbooks.com/docs/about.html