This book narrates the history of the visual languages developed in Argentina during Peronism, exploring how art and propaganda interacted with and responded to their historical context. At the core of this research lies 'intentional citations', which serves as both a concept and a framework that advocates a deeply socio-cultural interpretation of Latin American modernist art, in contrast to models that overly rely on European concepts of modernism and the avant-garde. Readers will learn how Argentinian artists cited European works to express certain ideas and goals, how Peronist propaganda made use of different artistic traditions, including abstraction, for political purposes, how ideologues rebranded Perón and Eva as a powerful ruling couple, and how both Perón and artists competed for control of the cultural field, despite pursuing similar goals.